Jester's contract with Sega, in addition to the arcade versions of his company's four games in Japan and Europe, also included a game he would design for Sega's new console, MASTER-SYSTEM, which would be released next year. Of course, Sega agreed to pay a total of $40 million in licensing fees, 30% of the game's profits, and manufacturing costs for the arcade versions, as well as help produce Firestone Entertainment's newly developed handheld console, codenamed GAME-POKEMON, abbreviated as GP.

  Nakayama Hayao also took a closer look at this extremely simple handheld game console, thinking it was somewhat interesting, but he just casually played with it for a bit and figured out that it was just a toy for kids to play with, so he didn't pay much attention to it.

  Sega's target audience for their games is different from Nintendo's. Nintendo's target audience is children, or more specifically, young boys, but Sega is not.

  It can be seen from Sega's games in the past that their target audience is young to adult, otherwise they would not have released so many 13+ and 18+ games.

  That year's MD version of Mortal Kombat was so bloody that it was unbearable for kids...

  In comparison with Nintendo SFC version, it's as pure as a little lily, making people hardly believe that this is the same game...

  However, there is one point where Nintendo is indeed a model for some companies, especially when Yamauchi was in power, Nintendo never released even a single adult game.

  From this point of view, Nintendo is still a company with a strong sense of social responsibility, and on this point, Gester still admires it very much.

  Of course, the home console versions of the three games in "Gemstone Heist" were not licensed to Sega because Nakayama had already rejected his first proposal and Sega agreed to send a team of no more than 20 people from Jester to Japan to participate in the development of the world's first pseudo-realistic game device.

  In Jester's view, this is a leap in the development of Mars Entertainment hardware. To know that even Sega, with its deep foundation and technical reserves far surpassing those of Mars Entertainment, took a whole ten months to develop "Hang-On" successfully, and the technological accumulation gained during the development process also established Sega as the dominant force in the field of large-scale arcade games.

  Moreover, the performance of arcade machines has always been ahead of home consoles because arcade machines have much more space than home consoles. The internal redundant space far exceeds that of home consoles, so it also gives designers more room to play. Many game modes were first completed on arcade machines and then transplanted to home consoles, such as somatosensory games.

  So, the technical accumulation obtained on the arcade machine can also be used in home machines, and this batch of technology is advanced and precious.

  This is also why Jester was willing to design a million-selling game for Sega, and must have his own development team participate in it.

  That much-anticipated GAME - POKEMON handheld, after careful consideration by Jestar, was decided to be launched first in Japan, and would be handled by the soon-to-be-established Japanese branch.

  The Japanese have a high acceptance of this type of pet machine, which has been proven historically. Americans are not very clear about it, they only know that Nintendo's "Nintendog" was selling very well back then, but he still doesn't dare to take the risk. Now his cash flow is already very tight, and he can't afford to have any mistakes. If this handheld console fails in the US market, it will be a fatal blow for Jester, who has already set up the framework of his company.

  Now, Jester looks at the scenery, but only he himself knows that due to his initial ignorance of business, he has expanded too much, and now it's like dancing on a knife's edge. The capital chain is like a tightly stretched iron chain, and any slight mistake will lead to all previous efforts being in vain.

  Sega's $40 million purchase authorization fee was split between Flying Edge and Mars Entertainment, with the former investing its $24 million share in building a nationwide direct sales network. This amount was barely enough to cover the initial setup costs, sparing Carlie from having to perform miracles without resources.

  Mars Entertainment received $16 million, of which $5 million was paid to Samsung as a down payment for the initial batch of memory chips, and most of the rest went to Sega for contract manufacturing.

  Fortunately, Mars Entertainment is still cooperating with Sega now, so Sega only collects half of the deposit and agrees to produce it. The balance will be paid after sales, otherwise, Mars Entertainment will face the embarrassing situation of having materials but no fire.

  This also gave Jester a temporary reprieve.

  At this time, Jester also had some regrets about his previous chaotic investment. If it weren't for his own previous reckless investments, especially the $8 million he invested in Dell on a whim, his cash flow wouldn't be so tight now, and he could have spared some idle funds.

  Moreover, there are still many things to do, such as waiting for ATI's PPU design to come out, and Motorola's promised OEM contract, which is a large sum of money. Procuring CPUs is also a huge investment, not to mention the issue of investing in building factories on the mainland.

  This is a lesson for Jester.

  It also made him understand that Reborns are not all-powerful and cannot be proficient in everything. Every task requires failure as an experience for people to grow.

  It made him grow a lot and also made him understand a truth, which is also a taboo in business, never be too greedy.

  If investing in ATI can be justified as taking control of the future graphics chip market and helping to make a better PPU or even higher-end GPU, then investing in Dell is purely greedy.

  You let a reborn person see an enterprise that will definitely grow into a trillion-level giant in the future, but is still an infant now, and it's impossible not to be greedy.

  A person who doesn't fall is one who can't learn how to walk. Fortunately for Jester, this time didn't count as a fall.

  As for building a factory on the mainland, it is not only due to insufficient production capacity, although this is the main reason, but also political investment.

  This investment is truly priceless in Jest's eyes.

  In the thirty years since reform and opening up, as Jester understands it, the mainland has never betrayed any friend who has helped them. In this regard, the mainland is trustworthy.

  Jester had considered finding a contract manufacturer like Hon Hai, but he still wanted to have a backup plan. At that time, Hon Hai was much smaller than it would be in the future, and Terry Gou hadn't even established a subsidiary in the US yet. They wouldn't make their first official investment on the mainland until 1986. At least before martial law was lifted in Taiwan, Hon Hai didn't have the capability to do large-scale contract manufacturing.

  Jest also knew that the money earned from OEM was just hard-earned money, so he didn't plan to stay in mainland China for long. His plan was actually very simple: when he had established a foothold in mainland China and Hon Hai officially started its expansion into mainland China, he would persuade Terry Gou to partner with him. Not having control over the shares was not a problem; after all, OEM was not his main business direction. As long as he had the right to speak and receive dividends, that was enough.

  I'm investing in myself now, but it's just a temporary measure.

  As for the Minesweeper game loaded on Dell computers, it was also very popular. Dell received a call saying that someone bought a Dell computer just to play Minesweeper, which made the newly established Dell ecstatic, especially among some university students who even formed a special Minesweeper research association to study the fastest way to play Minesweeper.

  This also made Mars Entertainment's name further known to people.

  Although Mars Entertainment has been widely known due to some previous events.

  However, this did not bring much benefit to Jest, whose agreement with Dell was to take a $5 royalty for each computer sold. Dell's business was still too small at the time, and although his direct sales approach had created a buzz, he also faced the dilemma of insufficient production capacity.

  Although Jestar invested 80 million, it will still take some time for the 80 million funds to be converted into production capacity.

  And also, Huǒ Xīng Entertainment's Jie Si Te discovered some confusion, and at the beginning of the formation, he was a bit too optimistic. After all, at that time, his experience in building an enterprise was almost zero, and the only experience he had was from watching those unreliable ones in his previous life.

  In the next half month, Jester reorganized the entire Mars Entertainment structure with Carly's help, changing its previous disorder.

  The Software Development Department was renamed to the Software Development Headquarters, with Mark Xue as the minister. Under it are three R&D teams: 'THE-KING' led by Mark Xue himself, 'Origin' led by Shawn Davy, and 'Qingdao Husband' composed of remaining members not belonging to the two core teams. Each of these three R&D teams also has planning, programming, and art groups.

  The Hardware R&D Department was renamed the Hardware R&D Headquarters, with his father as the minister and Matthews as the deputy minister. Under it were the Arcade Business Division, Home Console Business Division, and Handheld Game Business Division.

  As for the formation plan of 'Mars Son', Jester delayed again.

  The company's financial outsourcing is handled by a specialized accounting firm, his mother serves as the administrative and human resources manager, the company's legal affairs are handled by the legal department of Jestar Holdings, he spent $800,000 in annual salary to hire a big lawyer Howard Garfield as the legal director of Jestar Holdings Group.

  In addition, he also formally established the Technical Reserve Department, which he personally took charge of as the minister. In the whole company, whether it is software or hardware R&D process, new technologies invented, new programs made for special effects, and new engines must be incorporated into the Technical Reserve Department. Other R&D teams can apply to use the reserved technology directly from the Technical Reserve Department if needed.

  Moreover, Jester also found that his company lacked a systematic R&D plan. Sometimes, he would suddenly come up with a new plan, which made it difficult for the entire company to effectively utilize its resources, in other words, they couldn't "make a fist".

  So, Jester also formally proposed a research and development plan table, discussing once every month.

  This month's R&D plan will also postpone the R&D plan of "Super Balotelli", only extracting two painters to draw some not-so-important settings, and discuss the start time after obtaining the copyright of "Monopoly" and other games.

  "Snowman Brothers", which has already completed half of its development, "Avengers", which has officially started development, and the pre-production setting of "Dawn".

  Yuandian R&D team is in charge of "Snowman Brothers", THE-KING is in charge of "Avengers", and Qingdao Fu is in charge of the pre-setting of "Dawn".

  This also makes the division of labor in Mars Entertainment clear, changing the messy feeling before, and the efficiency is almost doubled.

  During this period, a Japanese branch was also formally established with Tamahide Kichirō as its president.

  After such reorganization, the structure and purpose of the entire company have become much clearer, and it has also allowed Jester to control the entire company as if it were an extension of his own arm.

  In preparation for the Chicago test play meeting at the end of the month, Jester didn't have time to go to Japan when GW was first released, but in order to understand the sales situation of his first handheld game, he had more and more frequent conversations with the Japanese side.

  When he heard that the first employee of his Japanese branch was none other than the later famous Nakayoshi, Jastram was still quite surprised. He thought about what Nakayoshi would achieve in the future and suddenly came up with an idea, then directly ordered Tamotsu Shibuya to have Nakayoshi come to America to participate in the development of the latest home computer.

  This order is quite strange, although Nakahara Toshiaki studied electrical engineering at the vocational school, he was best at software development, and even sent several of Nakahara's programming works to headquarters himself, it's impossible for headquarters not to know.

  Although perplexed, Tamaki Yoshirou still told Nakahara Tsukasa that headquarters wanted him to work in the United States.

  Nakayoshi was also somewhat perplexed, originally he wanted to refuse, he wasn't particularly eager to leave Japan, but after hearing that headquarters let him participate in hardware development, he did have the idea of wanting to go take a look.

  Although he is best at programming, it is also the dream of a versatile person like him to participate in the production of a game console that can run his own designed games with his own hands. So, he did not directly refuse, but proposed to make a phone call to the headquarters to understand the situation.

  Jester agreed after hearing Tamamori Kiyoshi's report.

  "I heard from President Yuxiu that you majored in electrical engineering, although not in college, but after looking at some of the programs you sent over, I found that you have a lot of talent in programming. Here, there is someone who is very skilled in writing programs and also needs to understand hardware design, and even needs to be familiar with Nintendo's FC console, so I thought of you." Jester explained.

  This answer still left Nakayama somewhat perplexed, he didn't understand why his company was developing a home console and looking for someone skilled at programming like him, and also wanted him to be familiar with Nintendo's Famicom game console, which left him bewildered.

  Seeing Zhong Yu still didn't understand, Jester had no choice but to reveal his intentions.

  "I want you to participate in the development of our home console project, understand the performance of our home console, and then write a software that can simulate Nintendo FC games on our home console."

  This is actually an achievement completed by Zhong Yu Si a few years later. He wrote the world's first game editor on Sega MD.

  However, Sega is a 16-bit CPU, simulating an 8-bit FC is naturally not a big problem, but what Jester is currently developing is an 8-bit game console similar to the FC. Although the CPU used is much stronger than that of the FC, there is no essential improvement, and he does not know whether it can simulate FC games or not.

  So he wanted to let Nakayoshi Tsukasa, the first person in history to make an emulator, try it out.

  Zhong Yushi's eyes lit up when he heard Jester's reply, thinking it was a great idea to play games from another console on one machine, just thinking about it got him excited.

  Then he almost unhesitatingly agreed to Jester's request and immediately rushed to the United States to participate in the development of FC simulator.

  The production of Pokémon games is very simple, after all, it's just the technology from four years ago with Game Boy. Not to mention big companies like Sega, some small factories that can only produce electronic tables have no difficulty in producing them after upgrading their equipment.

  So Sega didn't take it to heart and agreed to deliver 100,000 units in half a month to the Japanese branch of Mars Entertainment, and then assigned these production tasks to some peripheral small factories that were contracted by Sega.

  As for Sega, they were fully preparing for the localization production of four Mars Entertainment games including "American Block", and also undertaking contract manufacturing of 15,000 units each of three games: "Gemstone Puzzle", "Zuma" and "Puyo Pop". According to the signed agreement, before completing Mars Entertainment's orders, they could not produce any for themselves.

  This also makes Sega eager to complete the outsourced task as soon as possible. After all, they can only earn some hard-earned money by outsourcing.

  The task of releasing GW was a heavy burden for the Japanese branch, which had just been established for less than ten days. There were only twelve employees in total, and one of them would be transferred to North America. Tamamori Yoshikazu had only $3 million in funds, which he had managed to scrape together from Jast's funding chain with great difficulty. Of this amount, $1 million was still needed to pay the advance payment for this batch of handheld game consoles.

  On the release of his first handheld console, Jester was very cautious and also very bold. He was afraid that this handheld would fail when it was launched, but once it was officially released, he unhesitatingly mass-produced it.

  Rather unsuccessful, with an air of martyrdom.

  He bet this handheld console would be as successful as Bandai's Tamagotchi was ten years later.

  Tamamori Yoshirou spent a lot of money in these ten or so days to promote GAME-POKEMON, contacting merchants in Akihabara to discuss sales issues, negotiating with large shopping malls in Tokyo and Osaka to rent special counters. He also referred to Arakawa's method of selling Donkey Kong in the United States and boldly proposed a suggestion to Jast: the first batch of goods would be free, and the store would only pay after they had sold out. If our handheld console sells well, then we won't need to continue promoting it, and those stores will come to us to stock up on their own initiative. If the machine doesn't sell well, even if we sell at a loss, it's still unsalable.

  Jester completely agreed with his plan.

  What is the most successful part of Mars Entertainment's first handheld game design?

  Basically everyone will answer, appearance.

  This is Jest referencing the style of Tamagotchi, a popular toy from later generations, in its design. The distinctive feature of its appearance is cuteness, without considering any other features, just pure cuteness. The colors chosen are also among the most favorite of little girls: white, yellow and pink. The first three pets released were also the original starter Pokémon from the first generation, which is sure to make fans go wild. The purpose of doing so is simple: to make little girls want to buy it as soon as they lay eyes on it.

  A woman's desire to buy is basically related to appearance, as for what's inside, who cares.

  Some little girls saw this small, exquisite handheld game console on TV commercials, and it's also a pet that can be raised from an early age, fed, bathed, sent to school, go shopping, grow up, play games, and even connect with good friends through communication lines to give gifts or have battles!

  Moreover, if you don't interact with your pet for a long time, the affection degree between you and it will quickly decrease, your commands may fail, and your pet won't listen to you either. You need to constantly please your pet to recover the lost affection degree.

  This kind of upbringing pattern makes the maternal genes that these little girls inherently possess burst out instantly.

  This is also the reason why Gest chose young women with a low neckline as the target audience in terms of design style this time.

  It's because women like that have almost zero rationality after a buying desire explosion, while men's rationality rises sharply after a buying desire explosion, and they must investigate thoroughly.

  Of course, Tamagotchi is indeed a handheld console for women.

  Finally, on July 25th, Pocket Monster Edition Tamagotchi was officially released in Japan!