Chapter Thirty: Earth-shattering changes were taking place
Add one more chapter.
The fragrance of the guest is the first to open among the three major chain industries, but because this is an industry that mainly relies on the accumulation of reputation over time, Ye Haodong's intention is to focus on promoting the characteristics of the store being affordable and safe after check-in. Baoli Gang has already been released from prison, and Yang Junhu, under Zhang Tianpeng's operation, was also released a year earlier in 1998. Now they and Ding Dawei are all heads of the security personnel at Guest Fragrance. The security institution of Guest Fragrance is Ye Haodong's original creation and is also one of its features, which is what Song Hao is most worried about. Two-thirds of the members of the security department, composed of released prisoners, are divided into anti-theft groups, stability maintenance groups, and foreign affairs groups. Some former gangsters who have already settled down and do not want to return to their old ways are recruited into this department through various relationships, where they can play to their strengths. The anti-theft group is mainly responsible for preventing guests from encountering theft and fraud during their stay at Guest Fragrance. The group leader is the old thief Da Dianzi, who has just had a grandson, while Baoli Gang serves as his deputy and enforcer, assisting and supervising on the side. The stability maintenance group is mainly responsible for maintaining the daily operation of Guest Fragrance, mediating disputes, and other tasks, with Zhu Mingfu in charge. The foreign affairs group's main task is to deal with various gods who come to make trouble, including local hooligans and industry management departments that are difficult to deal with. Yang Junhu handles those who need to be dealt with physically, while Ding Dawei handles those who need to be talked to.
The general manager and seven deputy general managers of the Qiu Lü Xiang Inn, who are in charge of operation management, were all personally brought back from the south by Song Hao. Including the security department, known as the "boss's direct line", must absolutely obey the management of these general managers. They bring advanced management concepts and service concepts in the hotel industry, such as how to increase revenue and reduce expenditure, avoid waste, formulate detailed rules for room service, and correctly maintain and use hardware and software facilities that are essential to the hotel industry. The characteristics of Qiu Lü Xiang Inn include seven stores with transparent prices; the introduction of micro-management has brought convenience and speed, simple check-in procedures; safety after check-in, not easily disturbed by external factors; thoughtful room service is a significant advantage compared to state-run hotels; it can be said that it provides star-rated service at a price affordable to ordinary people.
The location of the Guest House, transportation routes, service standards and price charges are clearly printed on the city maps distributed at train stations and bus stations. A series of measures have made those who frequently travel on business and are restricted by meal and accommodation expenses, migrant workers from other places who temporarily cannot find work, and those who like to travel, all choose Guest House as their first choice for accommodation. As the opening day has passed, the reputation of Guest House has become better and better, and the occupancy rate has also been rising steadily.
A novel and memorable name for the business project, an accurate market entry point, a variety of classic marketing ideas, Song's family has a huge influence in the official circle, and the power to call the wind and rain. The Xintianyi Pavilion Catering and Hotel Chain Group changed the pattern of the same industry within the province in just five months. From the former vassal state to the present, it is not only the original hotel industry leader, Guomao Group's share in Liaoning Province was impacted, but also several foreign fast-food restaurants that have always occupied the largest market share were also affected, and their market share was compressed to less than half of what it was before Xianglv Guest House opened. In the field of vegetarian restaurants, because this model is a pioneer, there are no opponents, and it has become a pure monopoly business.
At the end of September, a month after the opening of Xiang Ke's vegetarian restaurant, Song Hao personally organized the finance department to conduct a comprehensive summary of the new group's financial income and expenditure. The result was very damaging to the old veteran's self-esteem, with the four major chain industries performing generally poorly, especially Tianyi Pavilion's catering department. As expected, the best performer was Xiang Ke's mass catering service department, followed by Guest House Department, Vegetarian Restaurant, and Tianyi Pavilion, which were all driven by it. Over the past five months, the fast food industry has seen seven stores with a total business area of 15,000 square meters, with daily average sales stabilizing at around 1.1 million; The hotel industry has seven stores with a total room area of over 40,000 square meters, more than 2,000 standard rooms, and over 6,800 beds, with an average occupancy rate of over 70% and daily sales stabilizing at around 500,000; The vegetarian restaurant does not include the customer's donation part, which is approximately between 300,000 to 400,000; Tianyi Pavilion's catering has five stores, with a total business area of over 43,000 square meters, and daily sales of around 300,000. The new group's total daily average sales stabilized at 2.3 million, with a net profit of around 900,000. At this rate of development, after completing the layout of prefecture-level cities in the entire Northeast region, the new group's total assets will definitely exceed 1.5 billion within two years!
In early October, the new group's heavily invested Hei Province Ha City store opened as its first out-of-province store. After acquiring the original Ha City National Travel Building for 230 million, the renovated store with a total operating area of over 60,000 square meters achieved daily sales of over 700,000 in three industries, and the hotel industry's revenue exceeded that of the fast food industry for the first time.
In late October, the Xintianyi Pavilion Catering and Hotel Chain Group's Spring City store opened for business. The original largest catering enterprise in Spring City, Fuchun Jiaozi Wang, was renamed after its management personnel, along with the existing property, were taken over by Xintianyi Pavilion through a paid transfer. Both parties adopted a cooperative profit-sharing chain operation model to jointly operate the new store.
One after another exciting news has stirred up Song Hao's great passion. The unique business strategy and expansion model of Xin Tianyi Building have made Song Hao see the hope of rapid expansion of his territory. His current career focus has completely shifted to this side.
Ye Haodong, who is serving his sentence in a prison in the western border, has handed over his full power of attorney for Tianyi Pavilion to Zhu Mingyu, also known as Zhu San'er. Now that he is the vice president of the Tianyi Pavilion chain group, he can no longer use his nickname from the Jianghu.
Xinjiang, Shiweizi Prison, Cotton Mill Battalion.
Ye Haodong has not been short of communication with his family in recent days. Thanks to the special care of Captain He Ruoqiu and his strong economic strength, although prisoners are not allowed to carry or use communication devices, he has given each of several cadres including Luo Sibao, Lin Xiangwu and Li Delu a mobile phone, on the grounds that it is convenient for him to contact business. As a result, with calls coming in every day to find him, several cadres are not only satisfied with their vanity but also annoyed, almost becoming his personal secretary. Under duress, He Ruoqiu had to open up an office-like space for him outside the warehouse and install a program-controlled telephone inside. This completely solved the problem of this guy's remote control of external industries.
After entering October 1998, the nationwide anti-flood conference ended in victory. Various departments and units at all levels held meetings to commend and learn from advanced individuals. Anti-flood heroes began touring around giving lectures and reports. Prisons were naturally a key place for listening and receiving education. Starting from National Day, every few days there would be a group of model workers coming to give reports here. Every time that happened, the squad had to cooperate with higher-ups to organize prisoners to study and listen to the lectures. Even the cotton in the fields couldn't be tended to as they listened to these heroic stories.
Ye Haodong instructed Zhu Mingyu to negotiate with Song Hao and accomplished three major things during the flood relief efforts. Firstly, during the defense of Harbin City, Tianyi Ge's Xiang Liu Ke fast food chain store in Harbin provided free nutritious meals to soldiers on the dam; this was widely reported by central-level news outlets after being promoted by the Song family, greatly contributing to the establishment of New Tianyi Group's brand image. Secondly, after the flood relief victory, New Tianyi Group invested heavily in purchasing undervalued commercial properties in areas severely affected by the floods during the reconstruction efforts. Thirdly, led by Xiang Ke Su Shi Zhai chain group, a large-scale Buddhist ritual was organized to pay respects to the spirits of those who passed away during the flood disaster, with all proceeds donated to post-disaster reconstruction work; this last effort also achieved unparalleled social benefits and advertising effects.
In early November 1998, the cotton-picking work in the cotton mill team was finally completed with great difficulty before the arrival of winter, under the interference of various meetings and the hard work of all prisoners.
The prison entered the winter season. The new group's industrial development was on a benign track, and Song Hao put all his attention here again, so there were fewer things that Ye Haodong needed to make decisions about. He also entered the most leisurely period of the year with other prisoners in Cat Winter.
Five people, including Ye Haodong, have been temporarily detained here for nine months. It's said that such a villain should have been taken out and shot long ago. However, Ye Haodong heard from the cadres that those guys were all foreigners with foreign identities, and there was a big controversy over how to deal with them, so no one came to take them away. After entering November, these people showed varying degrees of fever and inflammation. The squadron doctor diagnosed it as a result of long-term handcuffs grinding against their skin, which couldn't be thoroughly treated, causing repeated infections and signs of sepsis, requiring immediate hospitalization in the city, otherwise the condition would quickly deteriorate to untreatable. The middle team dared not delay, arranging personnel overnight to escort the prisoners to the city for medical treatment.
