Chapter 128: Wen Long Develops New Opportunities

  Wenchang chicken is generally sold at around one year old, fortunately, most of the time Wenchang has enough coconuts. Large areas of coconut forests guarantee that even now, many families are still raising Wenchang chickens.

  Even in the most difficult times, the breeding of Wen Chang chicken has never stopped. The leaders of Wen Chang also knew that this had already become a habit for the people of Wen Chang. So there was not much to manage about this "capitalist tail".

  As long as they don't take it out to buy, and don't do anything too excessive, most of the time they just turn a blind eye. So when Liang Sanping brought Jiang Li and others to see the Wen Chang chicken farm, Wen Chang's leaders were overjoyed.

  They could not have imagined that their decision at the time would give Wen such a good development opportunity. After researching, Jiang Li and others finally set their cooperative intention on Wen's Wen Chang chicken, which is also related to the fact that there are many farmers raising chickens here.

  Wencheng also has a similar environment, where the vast and empty Dongshan Mountain is a natural breeding ground for Dongshan sheep. As a result, many locals in Wencheng have privately raised large numbers of Dongshan sheep.

  Of course, due to the problem of individual heads and breeding difficulty. The number of Dongshan goats is not as large as that of Wen Chang chicken.

  "To be honest, a 50% increase in sales is just my initial idea. If I dare to make a bold prediction, if our sales channels expand to Southeast Asia, it can be increased by two to three times."

  As he spoke, Liang Sanping paused and smiled: "This time I went to Xiangjiang, I also want to discuss a project with the Xiangjiang side. That is to use our Wenlong University's coconut forest to manufacture beverage products with a main flavor of coconut."

  Liang Sanping had this idea a long time ago, but due to the current industrial foundation, it cannot be implemented. Moreover, introducing such projects requires a large amount of capital.

  However, if this time can recognize the food industry bigwigs of Heung Kong and persuade them to invest in this project, it would be great. They have sufficient funds and technology, as well as experience in management and sales.

  Cooperating with them to develop the coconut beverage market is a good choice. Liang Sanping will not forget how vast China's beverage market is in the future.

  The beverage market in Southeast Asia is even more promising, with a huge fruit juice market that will consume and digest large quantities of fruits. The climate of the island also determines that it can plant a lot of tropical fruits.

  As long as this project is developed, it can nurture countless planting bases. Antianmin Company can provide seeds and technology to farmers, and then collect the fruits they plant.

  Then process it into juice on the spot and sell it directly to Xiangjiang and Southeast Asia through Xiangjiang's food business network. Then, when domestic consumption reaches a certain level, expand to the domestic market.

  "Xiao Liang, are you telling the truth?!" Bai Yang's eyes lit up upon hearing this. The sales of Wenchang chicken would increase, not to mention that new industries could be developed. This made the secretary of the county party committee extremely delighted.

  "It's true, Secretary Bai. When have I ever spoken nonsense to you all?!" Liang Sanping smiled and said: "This time when I go to Xiangjiang, I've already contacted Mr. Jiang Li. He will introduce me to a few food merchants in Xiangjiang."

  Bai Yang and others nodded involuntarily when they heard this, they all knew that Liang Sanping and Jiang Li had a very good private relationship. This point has been seen since Jiang Li examined Wen Chang.

  Jiang Li's identity was not simple either, he was highly valued by the ship emperor. Otherwise, he would not have been entrusted with such a large and important business. Of course, it must be acknowledged that Jiang Li had also done an excellent job.

  Dongshan goat and Wenchang chicken project, Jiang Li's operation is excellent. These two brands have already made a name for themselves in Xiangjiang, and many restaurants even order from them just because of the "authentic Wenchang chicken" label.

  No choice, everyone wants to eat authentic Wenchang chicken. This chicken has also been on the table of Shanghai tycoons. If you don't keep up in time, you will lose customers.

  To be honest, you have to admit that the flavor of the traditional Wen Chang chicken raised in this era is really good. Coupled with the fragrance of Jiang people's favorite white cut, it makes people irresistible.

  Now in Hong Kong, eating Wenchang chicken is a symbol of status. The authentic Wenchang chicken has limited production and Jiang Li also did not increase the procurement quota to control quality.

  Afraid that for economic benefits, they would encourage cadres on this side to take risks and let farmers raise unqualified Wenchang chickens.

  "But Secretary Bai, we must pay attention to the quality of Wen Chang chicken." Liang Sanping said solemnly to Bai Yang: "This is the ultimate reason why Mr. Jiang and others dare not expand their sales volume."

  "If the quality is not well controlled, then what will be smashed is the sign of 'Wenchang Chicken'. It's hard to put up a sign, but it's easy to smash it in an instant..."

  Liang Sanping sighed silently. Such things had happened more than once or twice, yet people seemed to never learn from them and always fell down without realizing it.

  Looking at Bai Yang, they seemed somewhat skeptical. Liang Sanping couldn't help but say: "Secretary Bai, don't think I'm exaggerating. In fact, there are quite a few examples of this..."

  "Japan's Morinaga company had a 'poisonous milk powder' incident in the 1950s. The case lasted for decades and has not been fully resolved even now. Morinaga's image in Japan also plummeted..."

  "For this matter, Morinaga almost went bankrupt! If it weren't for the intervention of Japan's Ministry of Health, Labour and Welfare, the company would have ceased to exist. Even now, Morinaga still bears the name of 'poisonous milk powder manufacturer'. It's basically impossible to recover..."

  Liang Sanping's words made Bai Yang feel a chill run down his spine. If such a problem occurred with Wen Chang, then the reputation of Wen Chang Chicken would be ruined.

  Now the article is still in its initial development stage, if I were to ruin my own reputation, how would I survive afterwards?! At least for several years, Wenlong will find it hard to eliminate the impact.

  "Go and check immediately, every village and town must be visited. It is essential to make it clear to them the severity of this matter!" Bai Yang immediately instructed several cadres: "Absolutely cannot have any problems with this matter, otherwise our entire Wenlong's reputation will be ruined!"

  Liang Sanping smiled wryly, for the treasure pavilion of later generations had suffered from this trick. Some self-proclaimed clever fools stuffed bricks into crates containing vegetables to increase their weight.

  The bosses who started buying didn't notice, but later when they found out, a group of bosses resolutely boycotted the vegetables from Bao Ting. They hung bricks at the vegetable purchasing point with the words: "Qiong Island Bao Ting Melon".

  Because it was unclear who was responsible for the mess, the result was that the ordinary people who planted vegetables collectively suffered heavy losses. The hard-earned vegetables were left with no one willing to buy them.

  Pull it out, people take a look at Bao Ting's melons and shake their heads saying they won't accept them. Even if the box is opened for people to see, and there are no bricks inside, people still say they won't accept them. This situation has been going on for almost two years.

  While Bao Ting's vegetables were being rejected for those two years, several counties not far from Bao Ting developed their own vegetable bases. And led by the government, they strictly prohibited the occurrence of a situation like Bao Ting's.

  So, the people on Bao Ting's side were stunned. Watching others make money, it wasn't pleasant in their hearts. But who could be blamed for this?! Those greedy troubles caused by a few people had to be endured by all the ordinary people of Bao Ting...

  "Then what? I also have a small request this time..." Liang Sanping said with utmost cunning: "That is about the fertilizer problem in our vegetable planting base..."

  When Liang Sanping mentioned this matter, Bai Yang's face fell involuntarily. The cadres present also looked unwell, but saw Bai Yang bitterly facing Liang Sanping and saying.

  "Comrade Xiao Liang! It's not that we're unwilling to help, we've already done our best." But then Bai Yang sighed and said: "Even if you killed me now, I still couldn't scrape together enough for the chicken feed..."

  Baiyang is indeed not enough now, although Wenlong has raised many Wen Chang chickens. But there are many farm households that need to use fertilizer themselves, aren't there?! The last time they forcibly allocated it, many farm households were already dissatisfied.

  This time if they come again, I'm afraid the people below will make a big fuss. Moreover, the amount of manure is indeed not much now, and Liang Sanping's demand is too large, Wen Chang can't supply it at all.

  "Secretary Bai, I'm not asking for chicken fat." However, Liang Sanping smiled calmly and said to Bai Yang: "The fertilizer I want, you can definitely find it. And won't make things difficult."

  "Oh?! If we can absolutely make it work, then I'll definitely support you! Support to the end!" Bai Yang patted his chest and said to Liang Sanping: "After all, your Antianmin company has helped us a lot! One must repay kindness when receiving it!"

  Bai Yang, this is not an empty promise. If he can help, he will definitely be happy to help. Before, it was because they couldn't gather together and were afraid of not being able to explain things clearly to Liang Sanping, so they thought of getting drunk to avoid the issue.

  "The village is by the sea, I can tell you have a lot of fish here..." But then Liang Sanping smiled and said: "Can I trouble Secretary Bai to take me to the fishing grounds tomorrow? The fertilizer I want is at the fishing grounds."

  "It's just going to the fishing ground, there's no problem at all." Bai Yang was somewhat perplexed, what did the fishing ground have to do with fertilizer?! Although he didn't know, since Liang Sanping wanted to go, he could naturally take him along.

  Wenchang and Wancheng are also coastal cities, it's not strange to have a fishing ground. What Baiyang found strange was why Liang Sanping would go to the fishing ground to find fertilizer.

  "Our fertilizer is right in the fishing field..." But then Liang Sanping gave a mysterious smile and said, "Tomorrow after we arrive at the fishing field, I will personally explain it to you..."

  "Wan Cheng's Secretary Pang, I've also informed him. Like you, it's fertilizer from the fishing grounds..."