Chapter 126: The Trend is Gradually Emerging

  Along with the movie's slow rise in status, however, not all news is good. The film critics' reviews for this week have also been released.

  Originally, some film critics were invited to preview the movie before its release, but perhaps because some of them weren't invited, a few of them wrote articles for magazines after seeing the movie's performance in the first few days.

  "The 18-year-old kid's ruined movie dream"

  "Young screenwriter, childish sentimentalism, hypocritical movie"

  Songwriting and filmmaking are two different worlds

  ……

  Articles like this one after another are appearing in magazines, if this situation had occurred on the first day of the movie's release, Zhou Xiao and AZX would have been worried, but now Zhou Xiao's reaction is somewhat subtle...

  However, accompanying this article is a reversal of box office growth, and their film reviews are in a state of being slapped in the face as soon as they are released.

  A day or two is actually a very short time, so when the trend really comes, many people may not be able to make good preparations to welcome them.

  On the fifth day of "One Liter of Tears" being broadcast, when the ratings were faxed to AZX, Zhou Xiao was on a show with Miyazaki Aoi, and Iguchi's text message arrived at his manager's hands. The text message was simple, only containing one number: 84%.

  Yes, after a slight rebound on the fourth day, the fifth day's box office actually rose sharply again, and in terms of box office revenue, there was also a huge increase. The single-day box office of 30 million yuan climbed to the top of the box office chart for the first time!

  And this day is also the last day of this week, in the weekly Japanese movie box office chart, "One Liter of Tears" got seventh place with a box office of 800 million, just looking at this number it's not that great, but if you think about the investment of around 800 million and the current reverse growth, the situation is quite exciting.

  In most movies, the first day's box office is usually its single-day highest box office. Today, any movie that bucks this trend has the potential to become a topic of conversation for a while. The Japanese media quickly picked up on this and with various news reports combined with the film's rising box office, not just AZX but also the film's distributor Kadokawa Herald Pictures predicted that "A 1-Litre of Tears" would really start a boom in its second week.

  "Kadokawa Film has sent a message, and it's okay to increase the screen next week?" After Uncle Inoue's text arrived, the agent took advantage of the break in the program to approach Zhou Xiao and said.

  "Of course, no problem! They must have their own team to predict the market, so of course we should listen to them." Zhou Xiao nodded and said. Although this movie was not filmed by him, and there was an original work before, Zhou Xiao's own work was just combining the movies and TV dramas he had seen together, but Zhou Xiao was extremely happy.

  As a traverser, Zhou Xiao never thought that the things he came up with could surpass the original work. His goal from the beginning was not this point. What he wanted to do was actually not on this "One Liter of Tears". This film was first used by him as a "tuition fee" to learn about filmmaking and directing skills. Moreover, he originally thought that the money-making part of this film was in the subsequent copyright sales rather than in the movie itself. Therefore, whether it was during filming or promotion, he was more focused on causing a sensation about the movie rather than the movie's popularity itself. He didn't even think that this movie was particularly good, and even at this point, he hadn't imagined it.

  But that's what happened, and now "A Liter of Tears" has gained momentum beyond the original work. The two-week screening period seems to be extended to more than a month, and even after a month, it can continue to be screened on secondary screens.

  After that day, Zhou Xiao and AZX received more than double the number of program invitations. Many information programs made various plans and comments around "A Liter of Tears", especially when the movie's box office began to grow, various comments emerged for comparison with the reverse growth of the box office. Even on the still nascent internet, there were many comments about the movie.

  At this point, the trend has started and even if Zhou Xiao lets go, it's probably impossible to stop its popularity. Of course, he absolutely won't stop anything. "A Liter of Tears" is heading towards a completely different film path from what Zhou Xiao has experienced in history!

  By the second week, the most exciting thing that happened was that before Zhou Xiao had a chance to visit Tamori with an excuse, Xiaoxiao's show invitation was unexpectedly sent to AZX!

  For this kind of show invitation, any artist would not be able to refuse, so AZX immediately set the time, two days later at noon, it was Zhou Xiao's turn to go on stage.

  For this performance, AZX also prepared a lot. The original gift for Tamori will be given out during the live broadcast, and the news of Zhou Xiao's participation is being sent to various relevant institutions in a hurry.

  At the same time as the movie became popular, two theme songs from the movie also started to attract attention. "March 9th" was used as the theme song and basically ran through the entire movie, being played in its entirety during the ending credits. Another song, "Powder Snow", was a special track that played every time Ah Ye met Zhou Xiao, who played the male lead, but only revealed a small part of its melody in the movie. Although it was just a short segment of the song that kept echoing throughout the film, many people still took notice and asked if the two songs would be released, to which the company replied "related information will be made public soon".

  The original idea of AZX was to put the promotion period of the single after the movie's promotion period, on the one hand, if we talk about the popularity of the movie, Zhou Xiao is a complete newcomer, and on the other hand, although he has only debuted for half a year in the music industry, a single with 2 million sales can attract attention again after announcing new music, thus extending the overall promotion period, still having a high playback rate when the movie is re-released, thereby gaining more box office and song revenue.

  But if the movie becomes a huge hit, then the situation is different. A movie that is currently popular has an unparalleled level of attention in the world, with continuous coverage on TV for many days, which completely reverses the order of attention between movies and music, making the attention to movies greater, while the music aspect seems to be declining due to not releasing a single for over half a year.

  At this time, the originally planned second round of promotion to start singing plan can not be used, although the single release time is still in early February already booked, but as much as possible large-scale publicity, but had to start immediately.

  AZX's representative Inoue got in touch with Being and discussed the possibility of advancing the promotional period for their song. Being was more than happy to oblige, as they were not particularly concerned about promoting their album. Although they knew the power of promotion, their company had always taken a low-key approach. However, if Zhou Xiao wanted to capitalize on the momentum from his movie, Being would naturally cooperate fully. As a result, Zhou Xiao found himself overwhelmed with work, having to attend multiple music programs in addition to regular and promotional activities. He was constantly shuttling between TV stations and recording studios, almost becoming a full-time commercial artist. At times, he had no choice but to let some less important movie promotions be handled by Miyazaki Aoi, who alone was insufficient for the task. Even Nakajima Hiromi, a renowned actress who rarely appeared on programs, was called upon to help keep up with the sudden surge in program invitations.

  In fact, apart from movie promotions and song promotions, there is another very important reason why these TV stations are so crazy about inviting Zhou Xiao. That is, everyone has discovered that this Chinese-American kid who doesn't even know what his profession is yet is very suitable for TV shows. Whenever he appears on TV, he always manages to say something funny to liven up the atmosphere and make the show more enjoyable. And this is undoubtedly the most important quality needed for a TV show.